One Reporter’s Disposition
Ever learn a million-dollar lesson in 5 minutes? It happened to me when meeting with a TV news producer, who said: “As […]
What Makes News?
A myriad of categories make news, including things that are: First Last Biggest In conflict Controversies Trends Universal life experiences Money-related Merger-related […]
Walter Cronkite’s Perspective
Walter Cronkite was a dean among TV news anchors when I was a kid. So I listened. He told me about JFK’s […]
Don’t Be a Yes-Man/Yes-Woman
Since reading this years ago, I have told everyone I know who wants to understand reporters better. “Most of us are insulated. We […]
The Wise Get Training
Abraham Lincoln said, “I don’t think much of a man who is not wiser today than he was yesterday.” Most executives I […]
Master the Presentation
One key element we train all clients in is Mastering the Presentation, no matter the setting. In fact, our clients have to […]
Energy Introduces You
I was just media training several clients to address media reporters. Their request: Train us to deal with ambush situations better. The […]
Breathe
Every 7 years, my company provides a one-month,paid sabbatical with this request: Relax, breathe, clear your head, come back refreshed. For the […]
Your Secret Weapon
To help clients, I’ve found if others are not treating them nicely, there’s a secret weapon to employ: a smile. Cool thing […]
Pick Your Battles
For decades, we’ve advised clients to Never argue with someone who buys ink by the barrel or paper by the truckload. Because […]