When you’re in a crisis communications situation, it sucks.
When you botch a crisis communications situation, it sucks more–sometimes millions more. The reality, though, is it doesn’t have to be that way.
Crisis situations can be handled effectively to where the company or executive navigates and survives. Sometimes they even rise higher in the eyes of their key audiences.
There is a way. There is a path. There is a solution.
Unfortunately, this article shows when a crisis is fumbled, it can cost millions and then some, e.g., brand identity, potential earnings, potential reputation, potential career.