In my experience, typically those in trouble with the media are there because of one of three things. The first is because they said something regrettable (or stupid). The second is because they did something regrettable (or stupid). The third is because something horrible happened to them.
My primary nugget of advice is to never do the first or second items on the list.
Never. Don’t even come close. If so, more trouble will come. Guaranteed.
My next advice is if you HAVE done item one or two, come totally clean. Anything less can ruin EVERYTHING you’ve done thus far in your life/career. (Not the game plan, right?)
Coming clean involves several steps. The first ones are to:
- Own it;
- Give a full admission (so they have nowhere to dig); and
- Be sincere in your confession/admission/apology.
For the next steps, continue here.