The principle of The Like Factor has tremendous application in relationships. When done right (#sincerely), it keeps people OUT of crisis communications situations.
The Like Factor
When people like you, they’ll do just about anything for you.
When they don’t like you, you can hit everything right on target and it won’t matter.
Ever seen that in roommates, coworkers, neighbors, family members, political candidates?
It’s a HUGE FACTOR in a person’s success. Yet, ego, pride, money, fame, a severe case of myopia and a diseased group of YES MEN/WOMEN advisors can take an otherwise healthy person down an unpopular — insensible — path.
That path often turns to loneliness (who can tolerate them?), humiliation, mocking (who canNOT talk/laugh about them?) and failure.
The ripple effect from this style of person turns things.
The Like Factor: One tool in the fight against wallowing in a crisis.