If you have emails that you know will be released, say 15,000 of them, and you want to not be in the public eye over these week after week, here’s the secret: Release them all at once. Own up to them and move on.
Do not run and hide. Do not drip them out here and there. Do not be flippant about them anywhere.
When a company or executive is in a crisis situation with the public, the key is to get In & Out in ONE DAY. That’s the goal. That’s the approach. As painful as it might be for that day, we’ve found it’s better to get it done and over with.
In & Out.