If Ryan Loechte wants to get out of this mess (and I hope he does–soon), here’s what he should do:
- Apologize
- Be sincere about it
- Don’t make excuses
- Just own the mistake
- Offer to make restitution
- Move on with life
- Don’t do that again
The point is we live in a world of transparency. Nothing done today is going to be kept secret. Nothing.
Even if you think it is—even if you think it should be—you can’t act that way. Repeat: You cannot act that way. #cameras #friendswithmouths #rightisrightwrongiswrong
Anything short of the 7 steps above will just keep this issue in the news.
We’ve found when you’re in trouble, the key is to get in and get out in one day. That means honest, full disclosure.